Printed masks to increase corporate identity
In the meantime, masks printed with a company logo have also become an absolute bestseller in the promotional products industry, according to Harald Mahlich – Managing Director of the promotional products provider SOURCE GmbH.
There is a lack of a uniform professional appearance
Nevertheless, most companies still do not show a uniform appearance when it comes to the topic of masks. Whether in retail, in gastronomy or when visiting customers, it seems to be common practice that employees have to take care of their masks themselves. Even if masks are provided, employees often mix them with their own solutions.
In the supermarket alone you can see both employees with face shields, medical masks that they have bought or made themselves, and sometimes even net masks. Net masks are at best called masks, but allow aerosols to flow in and out unhindered. In exceptional cases you will also see someone with a printed company mask. A professional, uniform external image often looks different.
Company masks hold great potential for your corporate identity
When have you ever had the opportunity to place your brand prominently in the faces of your customers and employees? Apart from the legal necessity in many situations, the advantages as a company to produce individually printed masks speak for themselves. The mask is used almost every day and, thanks to the large and prominent advertising space, skilfully stages your brand and thus effectively increases the memory value. Even in their free time, employees proudly carry their company outside with printed masks. At the same time, studies show the strong effect on the sense of community through uniform clothing. Especially in times of home office, where the connection to the company decreases massively, it is also all the more important to brand the private environment according to the CI.
Holistic concept
Especially when it comes to external presentation, the topic of masks requires a holistic concept that goes beyond the mere procurement of company masks. Safety officers, HR and marketing have to work closely together here.
First of all, you have to think about which mask is the right one for the employees or customers. Both protection and wearing comfort and advertising space must be taken into account. For example, a national waste disposal company decided on rubber partial masks with replaceable filters because, unlike fabric masks, they do not absorb odors and the mask cannot be worn under the nose due to its fixed shape.
In gastronomy, for example, it must be taken into account that disposable masks are very reminiscent of hospitals and can therefore subconsciously trigger negative emotions compared to printed fabric masks.
An overall concept also includes the situations in which masks must be worn and how they must be worn. It must also be clearly defined here which masks employees are approved for and how often they should be washed.
Since masks have to be washed regularly, it is not enough to provide each employee with just one mask.
Prevention is better than aftercare
With the number of cases currently increasing again, companies should also deal with the topic in good time. When the federal government introduced the obligation to wear masks in March 2020, demand exploded overnight out of nowhere. Companies often had to reckon with delivery times of 2-3 months (source: https://www.source-werbeartikel.com/stoffmasken-bedrucken). In France, since August 3rd also a mask requirement in the office. A general obligation to wear masks outdoors has already been introduced in some countries and cities. It is foreseeable that further tightening will come to Germany again and that demand will exceed supply again. In this case, very long delivery times are to be expected.
At the same time, appropriate security concepts are important so that day-to-day business can continue as undamaged as possible. All in all, masks printed with the company logo offer great opportunities for companies in terms of corporate identity. However, it takes more than just providing printed masks. Rather, companies need an overall concept that is developed together with the security officer, HR and marketing.