Category: job

The dress code for important negotiations and meetings

What exactly is a dress code?

A few decades ago, the dress code was much stricter than it is today. The rule was: men wear Sunday suits and women skirts and dresses. These old habits are so alien to us that it is hard to imagine. There are still dress codes today, even if they no longer determine everyday life.

Professional business attire exudes seriousness and elegance, which is why executives often wear it. A suit, tie, plain shirt and matching accessories such as a Guess watch are required. According to De Bijenkorf, if the tie is striped, the suit and shirt should be kept simple. Closed shoes are a must.

Dress codes for special occasions and in professional life

If a woman wears a white dress as a guest at a wedding, she will be looked at askance all day. Black attire is expected at funerals. A dress with bright flowers is not suitable here. All of these are unwritten laws that come naturally to us.

The situation is different in the workplace: here the choice of clothing can be mandatory or just a general guide. Everyone knows not to wear sweatpants to an interview, as it can significantly reduce your chances of success. The fixed dress code varies by industry and company. When starting a new job, you should ask in advance if there is a dress code. Look at the clothes that colleagues in the same position are wearing and adjust your clothing choices accordingly.

The business dress code

Whether private or professional – everyone should know certain dress codes. You know they will help you find the right outfit when your next wedding invitation arrives or when you are invited to a business dinner. In your career you should be well dressed. However, definitions of these terms vary by company and industry. In the creative field, casual wear is usually the first choice, while in the sales field it is more formal. Your position also matters: the higher your job position, the more formal your dress code.

The casual look

If the casual look applies, you should wear loose casual clothing. However, when choosing clothes, remember that this is a business environment. Loose shirts and sweatpants are still inappropriate. Some companies still consider the casual dress code as men’s shirts and women’s wardrobe. Other companies also accept fancy sweaters. Women usually wear long pants or fancy skirts. Dresses with small cutouts are also very popular. When it comes to shoes, women have more choices. You can wear high heels, flat shoes and closed shoes. Men wear ironed cotton trousers. In some cases, jeans or chinos are also suitable. You can also wear fancy shirts, shirts or jackets. Men must opt ​​for closed shoes.

Business casual

In some companies the definition is based more on casual wear, while others define the dress code as general business attire. Here you will also find a balance between leisure and elegance. For example business lunches and after work. Casual wear may also be permitted on business trips in some industries. Jeans should be avoided while loose pants, dress shirts and polo shirts are suitable. A tie is already considered too much here. On the other hand, you can wear dark suits. Shoes should be tailored to their respective wear and tear. Women have more freedom. You can combine chic tops, sweaters, tops and t-shirts with skirts and cotton pants.

How to find a job while you still have one

The atmosphere between employer and employee

In addition to the time pressure, you have to deal with the fact that your current employer will probably not approve of your idea of ​​looking for a new job. So before you confirm a job appointment, you should make sure that your other communication is in order.

For example, through social media like LinkedIn, everyone should be able to see that your profile is up to date and what their current intention is. You can also state clearly that you are open to new career opportunities and would like to listen to new offers. But the current profile shouldn’t be a problem as most employers don’t pay close attention to what individual employees are doing on the professional networks.

You should simply make sure in all communication that you treat and portray your current employer with respect. Then there shouldn’t be any problems.

Careful use of job boards

If you plan to upload your resume to a job board, it can be easily found by any HR department looking for new hires like you. However, before you upload such important documents to a job portal, it is a great idea to get sample cover letters and make a very professional impression.

Since the first impression is also very important on job fairs and plays an important role in the decision-making process of HR departments, the focus should be on giving the most competent impression possible – in every respect.

Job interviews should be planned extensively

If you are actively looking for a job, you should plan your time carefully to avoid any bottlenecks. For example, you can’t have an unlimited number of doctor and sick days without someone becoming suspicious.

So it is best to plan that you will have to conduct some of the interviews during regular working hours. You may be able to ask Human Resources for flexible times so you can fit it into your existing calendar as best as possible.

However, most HR departments prefer lunchtime or possibly early afternoon. Too late in the day, for example after 4:00 p.m. is usually not advisable and should therefore not be asked by you.

You can explain that you are respectful of your time and want to know more about the role and/or company before committing your resources in a formal interview process.

What to do if your employer approaches you?

Of course, in the course of the job search, it can always happen that your own employer comes up with the idea of ​​asking for more details about your efforts. You should then respond diplomatically, praising the current job and using open responses. This means that you do not send the employer any definite statements that he could possibly use against you.

This is because it is much easier to find a new job when you already have a job as this gives you a basis for negotiation. Therefore, you should never risk being fired.

The conclusion

Always use caution throughout your job search and remember that you always present your current employer in the best possible light. If you find a new job in the near future, you will be far less resented for taking that career step and you will also be able to maintain existing business relationships into the future.

The crisis as an opportunity – expert tips for the dream job

define ideas precisely

First of all, it is important to be clear about your own ideas and wishes. Even in times of economic recession, these should be precisely defined before the search for the next job can be initiated. The main thing here is to find the right balance between unrealistic ideas and real wishes. The better your own professional qualifications are afterwards, the more likely it is that these ideas can be effectively put into practice.

Anyone who is not under particularly strong financial pressure and actually needs to find the next job immediately can deliberately apply for promising positions. The goal should be to be in a better position after the change than before. If it turns out at the end of the day that your own demands were hopelessly exaggerated, it is still possible to correct this impression downwards and sort yourself out anew in this way.

Start the search properly

If the most important data that the new job should bring with it is clear, the next search can be based on it. The jobs advertised on the World Wide Web are more important than ever. Hardly any company today bothers to place advertisements in a newspaper that cannot also be viewed on the Internet. The larger search radius, which can be used there automatically as a filter, is one of the important advantages. Sites such as Stellenanzeige.de are therefore among the most important contact points across all sectors. This is how everyone can find their dream job – at www.stellenanzeige.de.

In addition to the vacancies that are offered there, unsolicited applications also pay off in many cases. This shows entrepreneurs that applicants have a special courage and a certain willingness to work. Compared to a job advertisement, the chances of actually being invited to an interview are a little worse at first. In some cases, however, there is an opportunity for this that had not been tangible up to this point in time. One more reason to consider these possibilities for yourself.

Write up-to-date applications

Once you have found a list of promising jobs, it is time to start applying. Those employees in particular whose last application process was several years ago should take a look at current practice. In recent years, the way in which applications are written and hopefully accepted has changed significantly. Anyone who is able to adapt to it even in old age immediately gives a positive impression.

As is so often the case, it is worth investing a little more time in writing your first application. After all, it is the first important impression that is made of oneself. Once a suitable template has been created, it can be used again and again with slight modifications. The greater the effect that emanates from this work. If you prefer not to take the time to create a respectable impression here, you can also find suitable templates on the Internet. However, there is usually a small fee for offerings of really high quality.

These were just a few tips on how the path to a new position can look even in times of crisis. Anyone who deals with this early on can set the course for a hopefully successful professional future and thus seamlessly build on past successes.

In this way, you appear self-confident at important appointments/negotiations

Important appointments, as is the case with negotiations and applications, often give people a queasy feeling, stage fright or even fear. This complicates the sovereign appearance that is necessary to achieve the goal. Luckily, there are several tips and actions that will help make a confident appearance a reality. These tips include an orderly daily routine on the day in question, good planning of your own concerns and absolute awareness of the situation.

Forming a basis: How to achieve self-confidence through an orderly day

Order on the outside brings order in the world of thoughts. Just imagine a daily routine where you wake up late, don’t have time for breakfast, are unfocused at work and perform poorly, and on top of that you have to keep that important appointment afterwards. With this process, it is all too obvious why the appointment will be difficult. This can be explained at various levels:

• Biological view/medical view: Stress causes the release of adrenaline and noradrenaline, which, as neurotransmitters, initiate processes that inhibit thought processes.
• Psychological view: A series of many negative experiences in one day increasingly leads to pessimism, which, according to various models – e.g. the law of attraction – is reflected in the actual occurrence of negative results.
• Hygienic point of view: Apparently, a stressful day has a hygienic effect on the outside through sweaty hands and armpits, which is directly noticeable at the appointment.

Ideally, plan the day as relaxed as possible. This in no way means that you should avoid your duties. In all likelihood this is not even possible. But relax your daily habits where possible: for example, talk to your partner about whether he or she will pick up the children from school this time. Also, avoid foods that put a strain on the digestive tract, which is the case with fatty foods. Also, do everything that day with a more generous schedule: get up earlier, catch a train earlier, and be there earlier. Ideally, you should choose a place that you are familiar with for the appointment – ​​if the choice is yours. In In your familiar environment, your subconscious plays an important role, giving you a feeling of security that you won’t be able to identify at first – but it will be there nonetheless.

Prepare concerns: Planning the meeting is the be-all and end-all

If you prepare yourself optimally for the issue, you will compensate for the lack of routine and automatically demonstrate considerable confidence when performing.

Surely you’ve heard of these people who, despite making an excellent first impression, still couldn’t convince? The reason for this is that in the end it is the technical aspects that decide. You will be confronted with decisions that are based on common sense, especially with bank consultants, heads of human resources departments, high-ranking officials and many other groups of people who hold management positions orientate. Emotional aspects are excluded, the technical ones remain. How do you convince at this point?

Since one of the most likely scenarios is a loan application – be it for your own home, for a business start-up, for the dream car or for other reasons – here are tips geared towards this situation:

• Carefully consider credit requirements and present a financing plan!
• Ideally, provide collateral as reserves (money, real estate, etc.) in order to inspire confidence in the bank advisor!
• Every statement – ​​even private information – carries weight! Only say things that allow positive conclusions to be drawn about your solvency and reliability.
• Prepare in advance: Go through the conversation before it takes place and in company. Have good counters ready for counter-arguments!
• Do you have all the required documents and evidence that even go beyond the requirements with you? They show organizational talent and transparency.

With slight modifications, the same advice can also be applied to situations such as job interviews, investor meetings, lectures or the like.
Incidentally, anyone who is struggling with an all-round serious appearance when it comes to finances can first test and play through loan inquiries and the like online with companies such as Smava GmbH. It is not uncommon for loans to be possible in this way without any personal discussions and on very good terms.

Absolute mindfulness in the situation: “read” the other person

NLP is probably more in demand in negotiation and business areas than any other psychological model at the moment. Despite the criticism, the benefits are immense.

When you read a person, it means that you can deduce important information from their behavior – no matter how small gestures and facial expressions. The tonality of the language and reactions to certain occurrences also play an important role in studying the other person. Interestingly, some behavior patterns are found to be innate; in fact, a great many. This means, for example, that the vast majority of people get the characteristic frown lines between their eyebrows when they are angry.

There are now several models that allow for a remarkably detailed analysis of people. Although this usually requires a certain amount of practice, it unfolds its full effect. One of these models is Neurolinguistic Programming, or NLP for short. Business NLP has become increasingly important in recent years. Numerous aspects are included here, which enable a precise analysis of the dialogue partners and actions tailored to them. Because of its efficiency, NLP has even been accused of being a manipulation method. But whatever is behind it: You can use it for your goals if you deal with it!

Experience will tell

Over time – the more frequently important appointments are kept – one’s own performances improve. This is due to the essential point that with experience comes a routine and serenity that doesn’t exist at first because it can’t exist. But with the tips mentioned, the deficits of a lack of experience can be compensated:

• Good preparation replaces routine
• The calm design of the day gives serenity
• An overall well-organized performance provides the knowledge that a confident performance is possible

Because in the end it’s always like this: The more adequately you organize things, the more self-confident you will be! The decision as to which way to go and how the meeting ends is therefore always up to you personally.

Work & Career Business Tips

Germany, Austria and Switzerland – known as the “DACH region” for short – have a lot in common. That’s why it’s worth thinking about not limiting your job search to one of the countries, but expanding it to the entire DACH region. When applying in Austria or Switzerland, however, it is important to know and pay attention to a few small but subtle differences, otherwise there will quickly be negative points and the application will not be considered further.

Printed masks to increase corporate identity

In the meantime, masks printed with a company logo have also become an absolute bestseller in the promotional products industry, according to Harald Mahlich – Managing Director of the promotional products provider SOURCE GmbH.

There is a lack of a uniform professional appearance

Nevertheless, most companies still do not show a uniform appearance when it comes to the topic of masks. Whether in retail, in gastronomy or when visiting customers, it seems to be common practice that employees have to take care of their masks themselves. Even if masks are provided, employees often mix them with their own solutions.

In the supermarket alone you can see both employees with face shields, medical masks that they have bought or made themselves, and sometimes even net masks. Net masks are at best called masks, but allow aerosols to flow in and out unhindered. In exceptional cases you will also see someone with a printed company mask. A professional, uniform external image often looks different.

Company masks hold great potential for your corporate identity

When have you ever had the opportunity to place your brand prominently in the faces of your customers and employees? Apart from the legal necessity in many situations, the advantages as a company to produce individually printed masks speak for themselves. The mask is used almost every day and, thanks to the large and prominent advertising space, skilfully stages your brand and thus effectively increases the memory value. Even in their free time, employees proudly carry their company outside with printed masks. At the same time, studies show the strong effect on the sense of community through uniform clothing. Especially in times of home office, where the connection to the company decreases massively, it is also all the more important to brand the private environment according to the CI.

Holistic concept

Especially when it comes to external presentation, the topic of masks requires a holistic concept that goes beyond the mere procurement of company masks. Safety officers, HR and marketing have to work closely together here.

First of all, you have to think about which mask is the right one for the employees or customers. Both protection and wearing comfort and advertising space must be taken into account. For example, a national waste disposal company decided on rubber partial masks with replaceable filters because, unlike fabric masks, they do not absorb odors and the mask cannot be worn under the nose due to its fixed shape.

In gastronomy, for example, it must be taken into account that disposable masks are very reminiscent of hospitals and can therefore subconsciously trigger negative emotions compared to printed fabric masks.

An overall concept also includes the situations in which masks must be worn and how they must be worn. It must also be clearly defined here which masks employees are approved for and how often they should be washed.

Since masks have to be washed regularly, it is not enough to provide each employee with just one mask.

Prevention is better than aftercare

With the number of cases currently increasing again, companies should also deal with the topic in good time. When the federal government introduced the obligation to wear masks in March 2020, demand exploded overnight out of nowhere. Companies often had to reckon with delivery times of 2-3 months (source: https://www.source-werbeartikel.com/stoffmasken-bedrucken). In France, since August 3rd also a mask requirement in the office. A general obligation to wear masks outdoors has already been introduced in some countries and cities. It is foreseeable that further tightening will come to Germany again and that demand will exceed supply again. In this case, very long delivery times are to be expected.

At the same time, appropriate security concepts are important so that day-to-day business can continue as undamaged as possible. All in all, masks printed with the company logo offer great opportunities for companies in terms of corporate identity. However, it takes more than just providing printed masks. Rather, companies need an overall concept that is developed together with the security officer, HR and marketing.

Tax-free Corona special bonus up to EUR 1,500

Especially in times of Corona, many employees are very challenged and often do almost superhuman things to ensure that everything goes well and the system is kept running. A certain degree of appreciation from society, but also from the employer, is good.

Government decision of these bonus payments

The government recently thought the same thing and considered making this appreciation easier for employees in the form of financial bonuses from a tax point of view. It therefore decided in April of this year that an employer can grant its employees tax-free allowances or benefits in kind. Up to a maximum value of EUR 1,500 in the form of a ​Corona special bonus​.

Since this is specifically a service related to work in the Corona crisis, the period from 1.3. until December 31, 2020.

The specifics of these bonus payments

The special feature of this special bonus is that the bonus payments are not taxable. The payments are not limited to specific industries. This means that not only “systemically relevant” employees can benefit from it, but everyone. Even mini-jobbers can take advantage of such bonuses. The benefits of a bonus payment to hard-working employees need only be mentioned briefly – the appreciation shown increases employee satisfaction. For employers, this means that satisfied employees work more motivated, more productively and usually stay longer with the company. To name just a few of the benefits from which both sides can benefit.

What should be considered with the special bonus?

The legal basis for the bonus is ​§ 3 number 11 in the EStG​. The only requirement that must be met is that this type of bonus must be paid in addition to normal wages. That means, also in addition to the contractually agreed Christmas and vacation pay and not instead. Because these are still taxed in return for the Corona premium. In addition, the special payment cannot be paid to employees as wages for overtime worked.

Importantly, the granting of such a payment must be recorded in the employee’s payroll account. It should be clearly stated that this tax-free bonus was granted in the form of a corona bonus.

Conclusion on the new Corona special bonus

The government has thought about something with the Corona special bonus in order to be able to reward hard-working employees (regardless of whether they are systemically relevant or not) and to make this attractive to employers. The result is the possibility of a tax-free bonus payment of up to 1,500 euros, which employers can grant to their employees. This regulation was for the period from 1.3. to 21.12.2020 and is therefore clearly intended for the Corona crisis.

It should be noted that this bonus must be paid out in addition to the wages owed, i.e. also in addition to the holiday and Christmas bonuses. In addition, the wage record must clearly show that such a bonus has been granted. In addition to being tax-free, the bonus has the advantage that it is not limited to a specific industry – even mini-jobbers can claim it.

With this, a small thank you can be expressed and even shown to all employees who work hard during the crisis, who contribute every day to keeping the system and the economy running. Because many of them deserve more than mere applause.

The best reasons for a height-adjustable desk

Height-adjustable desks – ergonomic and intelligent

With the age of computers, not only are our ways to work becoming increasingly digital, but also back health is becoming increasingly important. Back pain has almost become a widespread disease – after all, more than half of Germans have pain in their back, neck or shoulders from time to time. One of the reasons for this is that we sit long and crooked at work, which weakens the trunk muscles and puts strain on the spine. Height-adjustable desks are therefore becoming increasingly popular. We have compiled what height-adjustable desks can do. Here we go!

Back-friendly work with a height-adjustable desk

The human body is not designed for monotonous positions. Blaise Pascal once said: “Movement is part of our nature, complete stillness is death.” While back pain used to be treated with bed rest, it is now clear that exercise is much more helpful when there is a pull, muscles are tense or a dull ache is spreading in the neck area. In 2012, a study was conducted on 222,497 Australians. The result: long periods of sitting increase mortality. This is precisely why sitting and standing phases should alternate – and this is what height-adjustable desks offer, which can be brought to the desired height either manually or at the push of a button, so that the spine can look forward to a little variety. You should be able to feel the relief, and your intervertebral discs and muscles will thank you for it. In addition, however, you should also integrate a few strengthening exercises for your torso and shoulders into your fitness routine, because after all we not only sit a lot at work, but also when watching TV or gambling, when eating, in the evening on the couch, in the car and in the commuter train. Rail.

What else do height-adjustable desks bring?

The back is spared – wonderful. But what are the other advantages of choosing a height-adjustable desk as a workplace? Here come the answers.

1. More focus

The brain likes to fall asleep in monotony – and sitting for hours is monotonous. The German company Hammerbacher, which has published an ergonomics primer in cooperation with the association of back school teachers – IGR for short – has also found this out. It contains tips and exercises for a healthier working life. The editors also recommend standing phases of around 20 minutes, which should improve concentration and increase brain power. The rule of thumb for variety in the office is: 10% movement, 30% standing, 60% sitting. This can be combined with various tasks. If you make a call while standing, you sound more alert and motivated to the person you are talking to. Short walks to the printer, to the meeting room or to the office supply store also help to keep the brain cells active. Up to 20% more performance should be possible through a variable workplace – not so bad, right?

2. Promote leg muscles and posture

When sitting, the use of the leg muscles is zero. It is important, however, that good posture is not possible without leg muscles, because the leg muscles begin in the foot and extend to the hips. After all, the body is a system in which one cog depends on the other – this also applies to questions of posture. And a straight posture is good for the back, the spine, the intervertebral discs and the trunk muscles. This also damages the supporting and musculoskeletal system – and in the worst case, bone loss occurs, which is irreparable, which is why it is best not to get that far in the first place.

3. reduce heart attack risk

If you sit for a long time, you not only lose muscle, the risk of a heart attack also increases, since the long periods of sitting cause the high density lipoprotein level (HDL) to drop. The so-called HDL is responsible for the transport of excess cholesterol in the body. This is transported to the liver and broken down there. HDL thus indirectly cleans the blood vessels. When the HDL level drops, the cleaning power in the body is weakened and the arteries calcify over time. And you probably already knew that this is dangerous. An adjustable desk is therefore not only an investment in your back health and performance, but also improves your life expectancy and reduces the risk of suffering a potentially fatal heart attack. In the long term, chronic diseases such as type 2 diabetes can also be avoided by sitting and standing in the office.

4. counteract obesity

“After eating you should rest or take 1000 steps.” But why should you only do this after a meal? After all, there are also opportunities in the office to move at least briefly. And standing consumes a few more calories than sitting forever. Standing phases alone not only do something for your health, but also for your figure – although standing in one place does not have the same effect as an extensive jog or a high-intensity workout. But as we all know, small cattle also make crap.

5. Save money in the long term – privately and in the company

Your child comes to school and needs a desk for the upcoming homework? A height-adjustable desk isn’t just a good idea for adults, but also for those who are new to basics and teenagers who love gaming. The desk grows with you and can always be adjusted to the right standing or sitting height. This means that the height-adjustable desk will remain in place for an indefinite period of time and will also get your child used to learning and working while sitting and standing right from the start. This allows your offspring the best prevention against back pain and Co.

Companies also benefit from providing their employees with height-adjustable desks. This not only improves employee concentration and productivity, it also reduces absenteeism due to doctor visits and illness. The purchase of sit-stand desks therefore pays off in the long term.

Why you should get a height-adjustable desk

If you want to do something good for your health, you should not hesitate and find out about height-adjustable desks. These are now available in various designs and colors, some pre-assembled or with simple click-flip technology, so that even people with two left hands can easily use them. Some models can even save several heights, so that a single push of a button is enough to achieve the perfect working height. Alternatively, there are also versions with a crank, so that a few more calories are burned when you switch. Just take a look around to see what’s available and find a suitable height-adjustable desk for your workplace.

Company outing with a difference: off to the trampoline park with the workforce

Company outing as an event: for fitness together in the trampoline park

In the trampoline park, a company party, no matter what time of year, will definitely be great fun for all employees. Older colleagues don’t have to do without the fun in the trampoline hall, because trampoline jumping is easy on the joints, is a lot of fun and is possible at any age. Smiling faces are not uncommon in a trampoline park, because the real jumps in the air release happiness hormones and actively reduce stress. A company can only wish for such success and happy employees after the company party and every participant can work out in the trampoline park to their heart’s content and – despite exercise – finally recharge their batteries.

Let yourself go: the trampoline park offers the opportunity to do so

Romp around on a huge trampoline area together with colleagues and boss, practice ball games or even somersaults – the possibilities are manifold. There is the right thing for every employee – of every age and with every condition. The additional offers such as a scavenger pit, gladiator arena, ninja course and Co. strengthen team spirit and promote competition in a playful way. Here, coaches from the trampoline park can offer guidance and assistance and turn the company outing into an experience for everyone. A trip that no one will soon forget.

Company outing with a difference: a trampoline park offers numerous advantages

In addition to the basic idea of ​​spending time together and using up a certain budget, company outings should also pursue other important company goals. Internal team building, expanding business relationships with business partners – the possibilities in the trampoline park are diverse and everything is possible. Employees, customers and business partners can have fun together on the jumping surfaces and have fun together in a completely informal way and thus get in touch faster. The shared experience connects and offers topics of conversation for the next meeting, albeit in a different setting.

Booked quickly and easily: company outing in the trampoline park

A little research or a good recommendation from the staff will quickly find you the right trampoline park nearby. Click on the home page and look for the reservation calendar. Now all you have to do is select a suitable time slot and send the reservation. The planning for the next trip with the employees is done.

Cooled drinks, a restaurant area and parking spaces are on site – so you don’t have to worry about a nice end to the “work” done. Incidentally, carrying an action cam is permitted on the jumping areas in modern trampoline parks, giving you the opportunity to capture the successful company event in a simple way for funny presentations for posterity. You can also present successful snapshots and short videos at the next annual review or even on your company website. Another good reason why young and motivated employees would like to introduce themselves to your company.

Want more trampolines – How about a trampoline area in the company?

Your employees are so enthusiastic about trampoline jumping that you, as an employer, are even considering having your own trampoline area at work? This is possible and not uncommon, because the Federal Working Group for the Promotion of Posture and Exercise (BAG), funded by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, takes care of health at work. For this purpose, the project of the “lovely offices“, in which swinging trampolines also play a major role. The aim of the project is to ensure more movement in the workplace. This not only benefits the employees, but also helps the employer. Namely through more concentrated and healthier employees as well as fewer absences due to illness.

Get your employees up to peak performance

A trampoline in the office may sound unusual at first. But many trampoline models are really ideal for making everyday office life more active. A classic mini trampoline already offers a plus in movement. The elastic rubber bands used here enable swing exercises that are particularly easy on the joints. In this way, employees can swing healthily during their breaks, relieve the strain on their backs and allow their entire body sufficient exercise, especially in everyday work. Of course, it would be even better to set up a trampoline room or set up the company Trampoline in the outdoor area. The advantage is that colleagues can meet together at a trampoline location to work out in a healthy group.

Sports trampoline built into the floor: jumping fun at work

So-called sports trampolines, which are available with and without a safety net, are particularly suitable for sports sessions in between. The advantage of the variant with a safety net is that nobody can accidentally fall next to the jumping mat when jumping higher. If you omit the safety net completely on the sports trampoline, which is set up at ground level, you can also do various exercises such as sit-ups and Co. on the edge protection. The exercises and possible uses are even greater in this case and even Pilates and yoga exercises can be carried out on the soft, springy jumping mat.

Trampolining is extremely healthy, recommended by doctors and offers employees a perfect workout every day – right at work! In addition, trampolining is an ideal support for losing weight and treating physical ailments. It is also interesting that trampoline swinging is three times more effective and healthier for the body than jogging – and it is also easy on the joints! Trampoline jumping – an ideal sport for employees who should get to work healthy and lively.

Customer loyalty in Corona times: is the crisis really an opportunity?

Customer loyalty – does that still exist nowadays?

The ultimate goal of all customer loyalty measures is loyalty on the part of existing and potential customers. Loyal customers are so confident in a particular company or brand that they return not just once, but again and again. Regardless of the product sold or the service offered, companies in the consumer age are under high competitive pressure. Offers are constantly pouring in on potential customers these days. A sea of ​​different providers is at your disposal. Their loyalty suffers as a result. Why should they choose a particular company or brand in the long term? To achieve such loyalty, entrepreneurs must:

• know exactly what their customers need.
• Show understanding for the customer’s situation.
• continually realign their offerings and customer communication with current needs.
• Make customers feel like they are there for them.
• maintain constant contact with their customers in order to remain informed and present.

The corona crisis can be an opportunity to achieve precisely these goals. If companies now achieve measurable effects through customer loyalty in marketing, the chances of long-term customer loyalty are good. Because: What helps you through bad times, you don’t just ignore in good times. Entrepreneurs can take advantage of this psychological effect during Corona.

How do customers gain trust during Corona?

In times of crisis, companies have to show their customers that they are there for them and that they can be trusted even in bad times. In times of crisis, people long for connection. Whoever talks customers into words and encourages them in dark days, helps them to overcome uncertainties caused by the crisis and has “a stone in the board” in the long term. It is therefore all the more important nowadays to know the priorities of the clientele and to create a long-term synergy based on this. It’s often the little things in life that bring courage during dark times. In the crisis, companies should therefore, for example:

• conduct open and authentic discourses with customers.
• optimize customer service.
• Implement loyalty programs.
• plan appropriate social media campaigns.
• Offer coupons and discounts.
• regularly inform about their own situation in the crisis in order to create customer proximity.

Reality should not be glossed over during crises. Otherwise, customers feel as if their worries are simply being ignored. Solidarity with customers makes more sense. It is best to show them that you have similar concerns yourself and at the same time offer them positive impulses. Even if it’s just daily encouragement on social media channels.

Together through the crisis

Over the past few months, everyone has had to change their habits. Some may now be reinstated. Others have changed forever. What is certain is that everyday life after Corona will no longer be the same. The world will have to struggle with the consequences of the crisis for years to come. Companies should integrate this awareness into their current marketing strategy. Hardly anyone finds change easy. Ideally, companies help their customers make necessary changes during the crisis and at the same time give them something familiar: a piece of the normality they long for. This can be done, for example, through specific products and services that make it easier to deal with the consequences of the crisis. Where this is not possible, companies can also provide support through pure communication. Dreaming of better times together is just as helpful as overcoming the crisis together.

Middle ground between automation and personal contact

Smaller companies in particular often do not have enough time to get involved with the situation and needs of each individual customer. You can automate some important customer retention measures so that you too can increase customer loyalty during the crisis. Nevertheless, it is important to remain personally present. Anyone who automates measures such as communication too much is ignoring what is one of the most important crisis needs of customers: proximity to other people.