Business tips organization
Hoteliers invest a lot of money and time in the design of their own websites in order to present themselves as effectively as possible to potential guests and to make the advantages of their hotel known. The annoyance is great, however, when it is found that you only appear in Internet search engines from page 4 or 5 and as a result there is hardly any access to your own domain. We have put together tips for you on how to optimize your homepage so that it is at the top of the search engine rankings.
Hotels: This is how your hotel will be found in the internet jungle
Tip 1: Check keywords
Think about what keywords Internet users enter into search engines when they need to find exactly their hotel. In addition to your hotel name, this can be your city, region, sights, special services of your hotel or famous people in your region. These keywords should appear regularly on your homepage.
Tip 2: Set up an event calendar
Set up an events calendar on your homepage, which will show all the important cultural and sporting events in your city or region, as well as your internal events for the whole year. Update this regularly. On the one hand, your guests will know after a while that they simply have to go to your homepage to find out about current events. At the same time, you will also find out about your own offers. In addition, your hotel will also appear in the search engines if the name of a corresponding artist or event in your region is entered into the search engine.
Tip 3: Update the homepage constantly
Only regularly updated websites appear at the top of the search engine rankings. Make one of your employees responsible for keeping your homepage up to date by feeding it new offers, events or news for your guests.